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ICT in Agriculture / Rural Development |
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AKASHGANGA
: A group of seven dynamic, young entrepreneurs got together and founded the company with less than INR 0.5 million as seed money. Mr. Sulax Shah the main brain behind the concept, earlier developed a microprocessor-based black box and was told about its appropriateness for the dairy industry. Company displayed this product in an Agricultural Fair in 1997, which won the First Prize.
Immediately success journey of AKASHGANGA started with company clinching its first mega order from Amul Dairy, Anand(INDIA). Initially, microprocessor based automatic milk collection systems were supplied to the cooperatives. Although their functionality is limited, they are very cost effective and easy to operate. Gradually, PC based automatic milk collection systems were introduced. |
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Drishtee
: More than 600,000 villages of India house two-thirds of its people, and earn one-third of the national income. A report by the National Council of Applied Economic Research (NCAER) in India shows that rural consumers represent more than 50 percent of consuming classes and are the prime target market for consumer goods and essential services such as education, healthcare and employment. Despite such an open market, around 68% of the rural economy still lies untapped due to lack of perceived opportunities by the investors.
Drishtee is a rural network for delivering services and related information to the village community through an ICT Center called as Drishtee Soochnalaya or Information Kiosk. The Kiosks are run by entrepreneurs selected from the villages and have been designed to follow a service-delivery based revenue model.
VISION
Connecting India Village by Village
MISSION
To create and implement a sustainable platform of entrepreneurship for enabling the development of rural economy and society through the use of information and communication technologies.
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e-choupal (ITC-IBD)
: ITC’s International Business Division, one of India’s largest exporters of agricultural commodities, has conceived e-Choupal as a more efficient supply chain aimed at delivering value to its customers around the world on a sustainable basis.
The e-Choupal model has been specifically designed to tackle the challenges posed by the unique features of Indian agriculture, characterised by fragmented farms, weak infrastructure and the involvement of numerous intermediaries, among others.
‘e-Choupal’ also unshackles the potential of Indian farmer who has been trapped in a vicious cycle of low risk taking ability - low investment - low productivity - weak market orientation - low value addition - low margin - low risk taking ability. This made him and Indian agribusiness sector globally uncompetitive, despite rich & abundant natural resources.
Such a market-led business model can enhance the competitiveness of Indian agriculture and trigger a virtuous cycle of higher productivity, higher incomes, enlarged capacity for farmer risk management, larger investments and higher quality and productivity.
Further, a growth in rural incomes will also unleash the latent demand for industrial goods so necessary for the continued growth of the Indian economy. This will create another virtuous cycle propelling the economy into a higher growth trajectory.
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n-Logue
: n-Logue was launched to fulfill the need for Internet and voice services in every underserved small town and village in India. The potential demand for Internet services in these areas is huge and largely unfulfilled. n-Logue proposes to service this demand throughout the country. To prevent dilution of its focus, the company will not operate in any of the top 150 population centers in India.
n-Logue has developed a business model that enables it to fulfill its mission. The critical success factors for nationwide coverage to happen are appropriate technologies, adequate network penetration, relevant content and applications, and local partners who will run their enterprises as viable and profitable businesses.
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TARAhaat
: TARAhaat Information and Marketing Services Ltd (TARAhaat), is India’s premier social enterprise, using Information and Communication Technologies (ICT) to deliver a broad spectrum of services and products designed for the rural and peri-urban citizens of India. TARAhaat delivers its services through a network of franchised community and business centres owned by individual entrepreneurs. |
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